Gaia Online

Gaia Online is an English-language, anime-themed social networking and forums-based website. It was founded in 2003 as Go-Gaia.com,[1][2] but the name was changed to GaiaOnline.com in 2004 by its owner, Gaia Interactive. Gaia originally began as an anime linklist and eventually developed a small community,[2] but, following a statement by founder Derek Liu (username "Lanzer"), the website moved towards social gaming.[3] It eventually became the forum-based website it is now.[4][5] Today, over a million posts are made daily[4] and it is visited by 7 million unique users each month.[6] Gaia also won the 2007 Webware 100 award in the Community category.[7]

Users of the site, known as Gaians, create a customizable avatar and a customizable virtual home for which they can purchase items using the virtual currency called gold, sometimes called gaia gold. This is given to users after playing games, posting inside the forums, and certain other events or contests; the site also rewards users every day with random gold or items with the Daily Chance. In July 2007, Gaia released another virtual currency purchased with money called Gaia Cash that can be bought at Rite Aid, Wal-Mart, Target stores, 7-11, Speedway SuperAmerica, or directly from Gaia itself.